After outlining the four cornerstones that are needed (ie the foundations that every agile marketing action plan (#AMAP) should have -  we focus this episode at top of the funnel. We explore the techniques, tools and most critical skills to secure growth for your product, brand, company as you learn how to do Performance Marketing.  

TOPICS:

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• Performance Marketing is as ‘old school’ as it gets

• What Performance marketing is and isn’t

• 6 Step Action Plan (#AMAP)

• Data and evidence via Binet & Field 

• Resources from Mobile Marketing Association (MATT - Marketing Attribution Think Tank) 

• Best (and worst) practice learnings from Hulu, Diageo, Pandora, Hello Fresh