Season 3
The Modern Marketer
The Modern Marketer looks at the changing dynamics of Marketing and Business Strategy and what you need to learn, unlearn and relearn in a post covid world.
Episode 39
In this season finale we reflect on what it takes to be a Modern Marketer in a pre, during and (hopefully) post covid world. We select our 10 big lessons from this season, and give a shout out to the role models and inspirational leaders that fuel our passion for Marketing Transformation. Listen to the end to hear what’s coming up in season 4.
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Episode 38
We truly believe the sustainable marketing future will be a bright one. In this episode we share inspirational examples of brands and corporations that are stepping up their sustainability commitments. We then highlight ways to act with purpose, and how you can embrace your entrepreneurial spirit as a business owner or as a marketer.
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Episode 37
Creating a sustainable future will require a sustained focus with sustainable marketing. Simple. We look at the thought leaders from unusual sources and what this will mean for the marketing trends of the future.
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Episode 36
Wellbeing is the name of the game: financial, employee, customer - physical and mental. At the top of every CEO’s intray will be “What do we do with the office?” We provide a practical plan as to what we will all need to think about when, or if we return from lockdown.
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Episode 35
Perhaps as many as 30 percent of people will work from home multiple days per week within a couple of years. Yet one of the most critical parts of leadership is bringing everyone together. So how do you bring everyone together when you are working remotely and what skills do we need to sharpen?
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Episode 34
Marketing Transformation is often associated with digital transformation. But do we overlook something in the race to master the technology - that the competitive advantage we have is that humans can empathise? We look at brands that do it well, whether the balance is right and practical advice we can put into practice.
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Episode 33
SAAS (Software As A Service) businesses are showing explosive growth. In an environment where Docusign’s biggest competitor is paper and pen we look at this and other case studies and what the key attributes are for a marketer to prosper in a SAAS driven world.
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Episode 32
In a virtual work world where the technology, data and connectivity is the only way to operate while consumers and customer needs have changed in a seismic way, we discuss why the Chief Information and Chief Marketing Officers are setting the future direction for business and are being entrusted to lead.
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Episode 31
Marketing Transformation is often associated with digital transformation. But do we overlook something in the race to master the technology - that the competitive advantage we have is that humans can empathise? We look at brands that do it well, whether the balance is right and practical advice we can put into practice.
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Episode 30
Don't sit on the sidelines. Be the catalyst for innovation, we’ve seen great examples of companies taking the challenges head-on. But what frameworks can we use to thrive in uncertain times?
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Episode 29
Some organisations have changed their business model by force and others have changed what they do because it’s the right thing to do. It’s heartening to talk about brands that we associate with that have a strong purpose and are powerful forces for good as they step into the breach.
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Episode 28
Does your personal brand do you justice? In this episode, we share inspiration and perspective from what we’ve seen work. We highlight diverse approaches to create a personal brand that generates love, intrigue, the impact for you and your career. And yes we have to reference Gary Vaynerchuk.
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Episode 27
As a marketer starting out, the lesson to remember throughout your career is to stay humble. And even though you might put 100% effort into a project, sometimes for reasons out of your control or circumstances that you can control - you still need the agility and humility to change path! Because It’s often for the better.
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Episode 26
In this show, we dig into the shift from the start-up phase to the heavy lifting scale-up phase. We share personal insights and inspiration for successful scale-ups, what we can learn from failures, and the skills marketers need in this space.
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Episode 25
Start-ups - which ones stand out to us? What makes a serial entrepreneur successful? We share personal stories of entrepreneurial successes and failures - what we’ve learned, some things we’d do again, and things we’d do differently.
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